Editorial Guidelines


The Good Kid Project welcomes freelance pitches and is open to any ideas related to kids and animals. Charm our readers with stories about kids who are doing good things to help animals; give parents tips that will help them raise kids who are kind to animals; find unique angles that will delight our readers and promote an ethic of compassion toward animals. It all starts with a great pitch! We’re building a wonderful network of contributors and provide an amazing writing and editing experience. Please read through these guidelines before submitting your pitch.


The Good Kid Project, an online store for kids who love animals, takes a novel approach to helping parents reinforce in their children a sense of empathy and compassion for others. We create content and sell products that are designed to teach adults and kids, in a fun and engaging way, that all beings matter, that no life is insignificant, and that it’s important to take others into consideration.

Because children are naturally drawn to animals, our relationship with other creatures provides the perfect opportunity to teach these fundamental lessons and plant the seeds for an ever-expanding circle of compassion to take root.

Teaching children to treat animals with kindness from an early age is a great way to counteract violent, thoughtless, and self-centered tendencies, and The Good Project is the first store dedicated exclusively to the effort.



The Good Kid Project curates articles and videos that support parents, teachers, and others who understand the value in teaching children to treat animals with kindness. Inspired by the amazing and heartwarming content on The Dodo and GoFundMe Kid Heroes, our goal is to inform, entertain, and inspire people who love animals and children alike.

To that end, we prefer our content remain positive in message and tone, leaning toward casual and playful. Keep it fun and inspirational! Our work revolves around wholesome parenting and advocacy for animals, and contributors should keep that in mind when pitching stories. Content should generally stay away from other highly charged topics like politics or other social causes that may distract from our objective.



The Good Kid Project audience includes anyone who is interested in helping reinforce in children a sense of empathy and compassion for others. That could include:

  • Parents
  • Teachers
  • Grandparents
  • Aunts and uncles
  • Camp counselors
  • Humane educators
  • Scoutmasters and Senior Patrol Leaders



We encourage our contributors to create content that interests and inspires our audience and supports our content objective.

Content ideas:

  • Feel-good feature stories about kids doing good things for animals
  • Feature stories about teachers teaching compassion for animals
  • Kid-friendly original vegan recipes or meal tips
  • Themed Recipe Roundups (eg: 10 Vegan Birthday Party Recipe Ideas)
  • HowTo Articles (eg: How to Teach Boys that Helping Animals is Cool, How to Talk to Your Kids about Animal Abuse, How to Raise a Young Volunteer, How to Help Your Child Talk to Teachers About Dissection, etc.)
  • Book Reviews
  • Guide to Cruelty-Free Snacks
Content may not promote the exploitation of animals in any way. If you’re recommending any products, they must be cruetly-free.



All content submissions are required to be unique. This means that content should not have been published elsewhere in the past and may not be republished elsewhere in the future. This is very important as Google penalizes websites for publishing duplicate content. The one exception to this rule is recipes, which you may published elsewhere as long as the supplemental copy is unique.



Posts may include links to relevant articles that help the reader learn more about the topic. External promotional and affiliate links are not permitted.



Every article we post has a cover image. We encourage you to upload your own high­ quality photo with your article. Features should include several photos that help tell the story. If you don’t have one (or if the one you upload doesn’t meet our standards) we will choose one before publishing your article.



Articles should be a minimum of 500 words (there is no maximum).


Authors and videographers must pitch a story before submitting it for review. Once a story idea has been approved, established contributors will create a draft post on our website. If you’re not familiar with WordPress you may send your first story to stories@goodkidproject.com. We will review submissions on a rolling basis and schedule them to be published throughout the month. We will review each contribution to ensure that it meets our standards and that it has been optimized for SEO.



Along with your article, please submit the following:

  • 100-word author bio
  • Headshot
  • Your social media links
  • Up to 2 links back to your website or content you’ve written
  • The SEO keyword(s) your article is targeting


If you’d like to be considered as a contributor for The Good Kid Project, please email nick@goodkidproject.com with the following:

  1. Three blog post ideas
  2. Links to a few of your published pieces
  3. Why you would be a good fit for The Good Kid Project
  4. Your headshot and bio
  5. Links to your website, LinkedIn profile, and other notable social media channels you actively use

We’ll review your ideas and will let you know within one week if we feel you are a good fit with The Good Kid Project.

Download a Free Sample Pack of
We're All Animals

Help kids cultivate tolerance, humility, and compassion by teaching them to treat animals with kindness. Download a free digital sample pack of 3 illustrated stories about Addie and Oliver, a brother and sister duo who learn important truths about our relationship with other animals!

Check your email for your free sample pack :)

Where Can We Send Your Free Sample Pack of We're All Animals?

Do you want to teach your kids tolerance, humility, and compassion?

Teaching kids to be kind to animals is incredibly powerful. It gets to the root of our decency where the building blocks of kindness and character form.

These bite-sized stories help kids cultivate tolerance, humility, and compassion for everyone.

Read a few right now!

Check your email for your free sample pack :)